Dlush is a deluxe beverage experience that recently expanded into the college market with a location at UC San Diego, designed as a test campus in preparation for further expansion efforts.
We developed a strategic branding campaign that showed how to “drink different,” especially when going up against major competitors such as Starbucks and Jamba Juice. The branding campaign resonated with students, creating a movement around food, fun and socially responsible business practices. The comprehensive campaign included branding and in-store experience design, as well as menu and uniform design.
Advertising, Branding, Design
Food & Beverage
Los Angeles, San Diego